Jul. 11th, 2004

discord35: (Default)
The sun sign is what people usually refer to when they ask you about your astrological sign, although it isn't the whole story.

Sun is in 22 Degrees Sagittarius.
Very fun-loving, spirited and energetic, you have a huge reservoir of physical energy within you that needs to be released. As such, exercise or sports are very important to you. Quite gregarious, you enjoy being with other people, but you tend to avoid emotionally restrictive or intimate relationships. Constantly curious about the broader issues of life, you may at times be quite careless and sloppy about details -- you tend to leap to conclusions before all the facts are in. An avid reader, you are totally enthusiastic about any given subject should it interest you. You are known for being idealistic, generous, sociable, cheerful and very positive!

Read my reaction )
discord35: (Default)
Here's an interesting article at BusinessWeek Online : "Reaching the Connected Generation."

"The TV is a constant, a backdrop to daily activities. One student explains that while he might not focus on the TV, it provides a certain comfort. 'It gives you something else to do while you are working,' he says."

Kirk is like this. He always has the tube on, and says that he can't even sleep without it on in the background. So the brain is constantly aware of what's playing on the television, including all of the commercial messages, even if you're not really watching it.

"The students say TV ads have 'gone way down in relevance.' What they hate most are ads that pile on details that they deem boring. They mention car commercials that go on about leg room, gas mileage, and antilock brakes. The way they see it, an ad should entertain and suggest, using humor, music, beauty. Anyone who wants to learn the facts can look them up on the Net."

I'm wondering why they even turn on the television at all. Wouldn't a radio or compact disc be more entertaining? After all, you're not really watching it; it's just there for background noise.

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